Influencer Marketing has become one of the most powerful tools in a marketing teams’ toolkits today. It is not expected to disappear anytime soon with most of the majority brands using this effective strategy. Research shows that is probably going to continue throughout the years, why? People no longer trust the brands. A lot of people are no longer influenced by these traditional marketing techniques and they are now influenced by those people whom they trust and respect. On the other hand, there are still numerous brands who still misunderstand what is “influencer marketing,” thus making it an effective tool. Truth be told, 74% of purchases are made by word-of-mouth recommendations, and influencer marketing is one of the most effective ways to drive word-of-mouth sales. It is no wonder that marketers are increasingly embracing influencer branding and marketing strategies to achieve their business’ goals and objectives.This article outlines the most common influencer marketing mistakes to steer clear in order to be successful and avoid overlooked cost.Fail to understand the audienceYour audience is your critic, if they want your product, they will be your customers. You will never be able to create a long-term and effective influencer marketing strategy if you don’t know your audience/customer. Marketers who have not yet flourished a genuine marketing personality are suggested to place their programs on hold until they understand who are their customers and what are their interests in order to achieve and interaction with the brand. It is to be noted that marketers need to understand purchasing habits, demographic information, pinpoints and psychographic information in order to create a marketing persona and conventionally, all of these statistics can be gathered through customers’ reviews.Using Influencer Marketing in the wrong influencers/channelYour marketing would not work unless you are working with the right influencer for your campaign. Influencer marketing is not identically effective across all channel, niche, and the target audience. If you are promoting a beauty product, much recommended working with YouTube Influencers since it is much effective in videos than a plain picture of your product and a post on Facebook, Instagram or Twitter.Expecting results in a short period of timeIf you have just started doing the influencer marketing, you cannot just expect a good result in just one snap. In some cases, for a powerful influencer, marketing campaigns can produce results overnight. But mostly and especially for brands and companies that are not using E-commerce, Influencer Marketing should take time to effect. Trust and patience are advisable. It is to be noted that effective influencer campaigns help the improvement of brand awareness. When a candidate is aware of your brand, they will still need to undergo the process of your marketing funnel, the consideration and decision making stages before performing the purchase. So yes, it takes time to get the results.Forgot to use the AnalyticsUsing analytics is one of the most accurate ways to get updated and determine whether your influencer marketing is effective or sat to say, ineffective. Monitoring and measuring the performance of your campaign is required in all types of platforms, from there, you will be able to know which part of your marketing campaign needs to be improved. You can find lots of platforms online that can help you measure your campaign insights and progress.Failure in conveying expectations with your influencersUpon working with influencers, it is much important to construct your expectations clearly. You should give your influencers a summary that includes the goals and objectives of your campaign. Collecting and including the marketing personal you have collected will help your influencers to become more successful. You may also want to include analytics information that you find valuable when marketing to the target audience.Focused on the wrong KPIsInfluencer marketing is a powerful marketing method, but everything in this world has its own limits. Marketers need to ensure that they are using influencer marketing the right way. It is advised to focus on the KPIs which fits your brand, product, and activity, don’t just focus on getting sales, start being genuine! An influencer marketing campaign designed to influence KPIs related to bottom-of-the-funnel behaviors is not generally perfect.Avoided this strategy because you failed “once”Just because you failed once in this marketing strategy doesn’t mean you should give up. Marketers don’t just quit marketing because one of their marketing campaigns was not successful. Instead of quitting, if you have failed, use that failure to improve your marketing. You must understand why did the campaign fail so that you could implement better strategies and ideas the next time you set an influencer marketing campaign. Remember: Failures are one of the challenges you will face upon entering Influencer Marketing and learning from it is the key to success.Neglected the call to actionBefore you launch your campaign, make sure you have considered this question: Where should my audience click to take action upon engaging with my I.M. content?If you planned to drive traffic to your website using I.M, make sure to construct a webpage that will allow your visitors to utilize the next action. Importantly, make sure to test the constructed web page if it is perfectly working and responsive both on mobile and PCs. Associating the call to action with an I.M. campaign and securing that it is optimized for your target are keys to success with I.M.Chosen an inappropriate agency to manage influencer relationshipInfluencer marketing has become affected and is on top of the line. Marketing agencies are also crawling and offer I.M. services. But guess what, not all of these agencies have valuable experience with I.M. strategies, I mean they do have a bit, but not on its deep understanding. Therefore, they can not make your marketing successful. Be sure to choose an agency that has experience working with influencer marketing methods that are related to your business.Misapprehension of Influencer Marketing processIf you wanted to start influencer marketing, make sure to learn what is the process and activities involve on this strategy. This will guide you to your success.

In commercial real estate brokerage, the inspection process for a property should be well controlled and planned. As a general rule, you should never take a buyer or tenant to a property until you completely understand that property yourself.A prospective buyer to a property will have plenty of questions during an inspection. The size and the nature of the property will extend and escalate the questioning process. When in doubt, and if the required information is currently unavailable, seek more time before you provide the response to the buyer.There have been many examples of where brokers and agents have incorrectly answered questions only to find that they are the subject of a future legal dispute and claim between the buyer and the property owner. So the golden rule here is that information relating to a listing or a property should only be provided if it is correct and accurate. On that basis you need to prepare for a property inspection well before you take anyone to it as part of a presentation or an inspection.Here are some rules to helping you with the property inspection process:
Qualify the person comprehensively before you take them to any of your listings. Also understand if they have been looking at other properties locally with the other brokers and agents. Look for any situations of conflict or pressure that could occur from other brokers and agents with that person.
Understand how they have located you and the particular property that they are seeking to inspect. This information will be valuable when it comes to assessing the effectiveness of marketing today with all of your listings. The information will also help you with understanding how to respond with property information, prices, and locational factors.
The nature of commercial property varies greatly from office to industrial to retail. At times you will deal with many complexities of tenant mix, lease documentation, property income, improvements, and property usage. All of these things should have been checked as part of the listing process. If any weaknesses exist with the property, they will be identified by the buyer as part of the due diligence process. Seek to resolve any weaknesses in the property prior to the commencement marketing. You don’t need unnecessary hurdles and obstacles as part of promoting and marketing the listing.
At the time of listing, take the client through the property to explain your priorities and focus points relating to upcoming inspections. You can also establish a logical inspection process that features the property correctly and positively. With larger properties, this can be a very big strategic issue that will have a major impact on negotiations and inspections.
If the property is to be promoted as an investment based on a cash flow with the tenancy mix, you will need to go through the lease documentation, income and rental profiles, and the current property use. In many respects, the leases will have influence on the coming sale. Make sure that you understand those leases and the advantages or the weaknesses that they bring to the marketing process.
Look for any risks and liabilities that may apply to the property title, ownership structure, and occupation. Ask questions of the property owner as part of that process. Take notes to ensure that you have the necessary factors of record if disputes occur in the future. Many property owners will conveniently forget what was said earlier at the time of listing.
As you can see, there are many critical things to consider as part of the property promotion process. Preparation is the key to a successful commercial real estate inspection and transaction.