Top 9 Cool Kitchen Gadgets to Ease Up Your Work

Are you thinking of giving a good, useful and creative gift to your talented cooking friend? Either you can redecorate your own kitchen with these cool kitchen gadgets, or gift your loved one with one of these; to impress them and to make it all easy for the maker too.Check out the following gadgets that will bring a smile to the face of those who sweat in the hottest kitchen to feed their loved ones.1. Fruit slicer: There are many varieties of fruit slicers available in the market nowadays. The coolest of them are those with the appropriate shape and that which is handy. The banana-shaped slicers are the best for kids who love to prepare their own snack as they can be used to slice the whole banana into even pieces without the help of a sharp and dangerous knife. The apple slicers with large, strong and raised handle makes breakfast preparation easier.2. Multiple bladed herbal scissors: These gadgets are for those who hate knife as a cutting device. With these scissor-shaped multiple blade gadget, you can cut the herbs into smaller and finer pieces, with little effort and time.3. Customized rolling pins: Custom designed rolling pins can be the best option for cookie and paratha makers. These pins come with engraved designs so that you can create different shapes while rolling your cookie or paratha dough.4. Mobile connected measuring gadgets: There are many gadgets that help you to measure the ingredients without making many utensils dirty. There are applications for the phone to connect with these gadgets to get the accurate measurements.5. Boiled egg moulds: Boiled eggs are the most favoured breakfast option. You can make it more interesting with different shaped boiled eggs. There are different types of moulds for such creative minds; like square shaped, skull-shaped, etc. Just pick out your favourite shape and serve the best breakfast for your loved ones and for yourself.6. Ice cube moulds: To serve your guests with luxurious drinks, use the crystal gem shaped ice cube silicone moulds or for themed parties you can select the brain shaped moulds to impress your kids and their friends.7. Tea infusers: Differently shaped tea infusers are an added attraction to your decoration while serving. You can impress your guests with different shapes of tea infusers like leaning man, floating shark or “deep-tea” diver, etc.8. Roll n pour: This roll n’ pour is in the form of a small rocking chair that can hold your juice or water jug. It will help you to easily pour the liquid from jug to glass without straining your hands, effortlessly.9. Pancake pen: These are best for moms with little kids to impose creative pancake shapes so that your kid enjoy the breakfast to the fullest. Even your kid can try making shapes that comes to their mind with this handy gadget.

Strategies Most Marketers Misunderstood In Influencer Marketing

Influencer Marketing has become one of the most powerful tools in a marketing teams’ toolkits today. It is not expected to disappear anytime soon with most of the majority brands using this effective strategy. Research shows that is probably going to continue throughout the years, why? People no longer trust the brands. A lot of people are no longer influenced by these traditional marketing techniques and they are now influenced by those people whom they trust and respect. On the other hand, there are still numerous brands who still misunderstand what is “influencer marketing,” thus making it an effective tool. Truth be told, 74% of purchases are made by word-of-mouth recommendations, and influencer marketing is one of the most effective ways to drive word-of-mouth sales. It is no wonder that marketers are increasingly embracing influencer branding and marketing strategies to achieve their business’ goals and objectives.This article outlines the most common influencer marketing mistakes to steer clear in order to be successful and avoid overlooked cost.Fail to understand the audienceYour audience is your critic, if they want your product, they will be your customers. You will never be able to create a long-term and effective influencer marketing strategy if you don’t know your audience/customer. Marketers who have not yet flourished a genuine marketing personality are suggested to place their programs on hold until they understand who are their customers and what are their interests in order to achieve and interaction with the brand. It is to be noted that marketers need to understand purchasing habits, demographic information, pinpoints and psychographic information in order to create a marketing persona and conventionally, all of these statistics can be gathered through customers’ reviews.Using Influencer Marketing in the wrong influencers/channelYour marketing would not work unless you are working with the right influencer for your campaign. Influencer marketing is not identically effective across all channel, niche, and the target audience. If you are promoting a beauty product, much recommended working with YouTube Influencers since it is much effective in videos than a plain picture of your product and a post on Facebook, Instagram or Twitter.Expecting results in a short period of timeIf you have just started doing the influencer marketing, you cannot just expect a good result in just one snap. In some cases, for a powerful influencer, marketing campaigns can produce results overnight. But mostly and especially for brands and companies that are not using E-commerce, Influencer Marketing should take time to effect. Trust and patience are advisable. It is to be noted that effective influencer campaigns help the improvement of brand awareness. When a candidate is aware of your brand, they will still need to undergo the process of your marketing funnel, the consideration and decision making stages before performing the purchase. So yes, it takes time to get the results.Forgot to use the AnalyticsUsing analytics is one of the most accurate ways to get updated and determine whether your influencer marketing is effective or sat to say, ineffective. Monitoring and measuring the performance of your campaign is required in all types of platforms, from there, you will be able to know which part of your marketing campaign needs to be improved. You can find lots of platforms online that can help you measure your campaign insights and progress.Failure in conveying expectations with your influencersUpon working with influencers, it is much important to construct your expectations clearly. You should give your influencers a summary that includes the goals and objectives of your campaign. Collecting and including the marketing personal you have collected will help your influencers to become more successful. You may also want to include analytics information that you find valuable when marketing to the target audience.Focused on the wrong KPIsInfluencer marketing is a powerful marketing method, but everything in this world has its own limits. Marketers need to ensure that they are using influencer marketing the right way. It is advised to focus on the KPIs which fits your brand, product, and activity, don’t just focus on getting sales, start being genuine! An influencer marketing campaign designed to influence KPIs related to bottom-of-the-funnel behaviors is not generally perfect.Avoided this strategy because you failed “once”Just because you failed once in this marketing strategy doesn’t mean you should give up. Marketers don’t just quit marketing because one of their marketing campaigns was not successful. Instead of quitting, if you have failed, use that failure to improve your marketing. You must understand why did the campaign fail so that you could implement better strategies and ideas the next time you set an influencer marketing campaign. Remember: Failures are one of the challenges you will face upon entering Influencer Marketing and learning from it is the key to success.Neglected the call to actionBefore you launch your campaign, make sure you have considered this question: Where should my audience click to take action upon engaging with my I.M. content?If you planned to drive traffic to your website using I.M, make sure to construct a webpage that will allow your visitors to utilize the next action. Importantly, make sure to test the constructed web page if it is perfectly working and responsive both on mobile and PCs. Associating the call to action with an I.M. campaign and securing that it is optimized for your target are keys to success with I.M.Chosen an inappropriate agency to manage influencer relationshipInfluencer marketing has become affected and is on top of the line. Marketing agencies are also crawling and offer I.M. services. But guess what, not all of these agencies have valuable experience with I.M. strategies, I mean they do have a bit, but not on its deep understanding. Therefore, they can not make your marketing successful. Be sure to choose an agency that has experience working with influencer marketing methods that are related to your business.Misapprehension of Influencer Marketing processIf you wanted to start influencer marketing, make sure to learn what is the process and activities involve on this strategy. This will guide you to your success.

Personal Branding, Part 2

Why Personal Branding?To have a prosperous business, you must understand the power of branding. Your personal brand is made up of the qualities and unique traits you relay about yourself, and it represents the way you want other people to think about you.Personal Branding has become more talked about these days as individuals seek to differentiate themselves by developing a unique brand that will propel career and job opportunities. Many people think that personal branding is just for celebrities such as Lady Gaga or Lance Armstrong, but every individual is in fact, a brand.
There are millions of other people offering the same service as you, now ask yourself; “how do I currently stand out in the crowd?”"Without branding, you’re simply part of the many, and not part of the few.”
Personal Branding is about really digging deep and spending time developing a unique Brand Statement, Brand Position, Name (that speak to what you’re doing), Brand Promise, USP (Unique Selling Proposition) and Graphic imagery. Think of your Brand as a stage, it allows you to rise above the rest and show consumers with confidence why they should choose you versus your competitor.Personal Branding, by definition, is the process in which people and their careers are marked as brands. If you’re looking for a way to fast track your career, Personal Branding is the answer.Discover Your BrandAs a brand, you can leverage the same strategies that make celebrities or corporate brands appeal to your consumer. Personal Branding involves four basic traits: unique capabilities, positioning, values, and a brand promise. Just like a corporate brand, you must establish and project what makes you unique and why people should come to you rather than the next guy.Do you have a specialized certification or superior quality? Do you work exceptionally well with a certain demographic, Do you have an irresistible personality? Talk about this with your family, co-workers, friends, as they all provide great sources when it comes to identifying your strongest and most unique qualities. Remember, a degree alone won’t set you apart, but a toolbox full of unique items will.The single biggest mistake people make is that they either brand themselves just for the sake of doing it, or they fail to see the value from investing in building a strong brand foundation, before rushing into marketing and advertising. By investing the time and resources on properly and effectively branding yourself, you will attract the right opportunities.Position YourselfBrilliant Brand positioning takes into account the oversights, shortcomings and mundane attributes of your competition. An example could be – if other Massage Therapist’s seem unable to talk ‘the body’ without loads of technical jargon, that’s an opportunity to position yourself as practical, friendly, and unassuming.
If you gravitate towards athletes, kids, or the elderly, your positioning will start to reflect that. If your demeanor, your tone and your output contradict the way you’re trying to position yourself, your Brand positioning will falter. Make sure you are consistent and true to your position or you’ll end up miles away from where you want to be.
To Specialize or not to Specialize?You may think specialization is the answer, particularly if we acknowledge the importance of being unique, albeit, you don’t necessarily need to specialize to be unique and extraordinary. Generalists are favoured if you are multi-talented, or accomplished in a few different fields.
An example would be; Suzy is a Massage Therapist that speaks 5 languages. This will immediately differentiate Suzy from her competitors, even if it doesn’t strictly relate to the work that Suzy does.On the other hand, you are best suited as a Specialist if there’s a target audience that’s looking for your unique service. However, it’s worth noting that as a specialist, your target market is smaller. So, in order to sustain your business in spite of the smaller target market, you will need to capture a larger share of the targeted audience. To do that, you need to be among the best at what you specialize in – if not the best.Whether or not you choose to specialize should depend on an honest assessment of your skills and the kind of goals you’re working towards. If you’re seriously considering specializing, do some research and check out the “Google AdWords Keyword Tool” to check whether people are actually trying to find the service or product you’re thinking of offering.Be TransparentFind the balance between being transparent, yet protecting your professional reputation and marketability. Avoid coming off as fake, insincere, or simply out for your own personal gain.
You also have to be open. In today’s world, marketing is a two-way conversation, so you must be open to feedback, open to criticism, but most importantly, open with your content.
While being transparent is important, be aware of the effect of anything that you put out there about yourself, and consider the potential cost to your brand. Being transparent doesn’t necessarily have to mean letting it all hang out.Get your name out thereOnce you have established your Brand Identity and feel confident in who you are and why you’re unique, it’s time to showcase you to the world!Be cognizant of your personal brand, both offline and online, develop a Social Media Strategy, set goals, and be dedicated – Don’t be fooled by the myth that if you build it, they will come. Unless you’re extremely lucky, you’ll have to actually spend time communicating your Brand to others.To be successful at Marketing your Brand today, you should think about the 4 C’s:• Content – the creation of a steady stream of engaging content.• Connection – connecting with the audience you wish to attract.• Communication – communicating with them in an ongoing conversation.• Conversion – and then converting them at the illusive moment of need.There’s nothing wrong with self-promotion to build your brand/reputation, but that’s not the primary focus of Social Media today. If you really want people to listen to you and care about what you’re saying or the service you offer, be someone who focuses more on providing useful information, and featuring others in your industry or community. People will pre-qualify you before they take the next step, and to do that they need more information than just your “sweet deal” or contact information.The Social online world is the same as in person, so you need to follow the same rules of engagement: Learn to listen (start a discussion) and earn the right to be heard (share your expertise and tools).Social Media impressions are very important so be invariable in your messaging, and always be transparent, it creates authenticity. Create a succinct tone for your LinkedIn, Twitter and Facebook profiles, your email signature, blog and promotional materials – your messaging can have a huge impact on your professional image.You can also monitor your personal brand name across the web with Google Alerts (www.google.com/alerts), a free tool which sends e-mail updates about a topic or phrase that you choose.Conclusion:
With focus, and a well developed Brand Strategy, you will have set the foundation and mapped out the path to becoming a successful personal Brand. There’s no better time than the present to get started! Learn More about Branding at: http://straydogmarketing.com/branding/

Get Leverage in Your Commercial Property Inspections

In commercial real estate brokerage, the inspection process for a property should be well controlled and planned. As a general rule, you should never take a buyer or tenant to a property until you completely understand that property yourself.A prospective buyer to a property will have plenty of questions during an inspection. The size and the nature of the property will extend and escalate the questioning process. When in doubt, and if the required information is currently unavailable, seek more time before you provide the response to the buyer.There have been many examples of where brokers and agents have incorrectly answered questions only to find that they are the subject of a future legal dispute and claim between the buyer and the property owner. So the golden rule here is that information relating to a listing or a property should only be provided if it is correct and accurate. On that basis you need to prepare for a property inspection well before you take anyone to it as part of a presentation or an inspection.Here are some rules to helping you with the property inspection process:
Qualify the person comprehensively before you take them to any of your listings. Also understand if they have been looking at other properties locally with the other brokers and agents. Look for any situations of conflict or pressure that could occur from other brokers and agents with that person.
Understand how they have located you and the particular property that they are seeking to inspect. This information will be valuable when it comes to assessing the effectiveness of marketing today with all of your listings. The information will also help you with understanding how to respond with property information, prices, and locational factors.
The nature of commercial property varies greatly from office to industrial to retail. At times you will deal with many complexities of tenant mix, lease documentation, property income, improvements, and property usage. All of these things should have been checked as part of the listing process. If any weaknesses exist with the property, they will be identified by the buyer as part of the due diligence process. Seek to resolve any weaknesses in the property prior to the commencement marketing. You don’t need unnecessary hurdles and obstacles as part of promoting and marketing the listing.
At the time of listing, take the client through the property to explain your priorities and focus points relating to upcoming inspections. You can also establish a logical inspection process that features the property correctly and positively. With larger properties, this can be a very big strategic issue that will have a major impact on negotiations and inspections.
If the property is to be promoted as an investment based on a cash flow with the tenancy mix, you will need to go through the lease documentation, income and rental profiles, and the current property use. In many respects, the leases will have influence on the coming sale. Make sure that you understand those leases and the advantages or the weaknesses that they bring to the marketing process.
Look for any risks and liabilities that may apply to the property title, ownership structure, and occupation. Ask questions of the property owner as part of that process. Take notes to ensure that you have the necessary factors of record if disputes occur in the future. Many property owners will conveniently forget what was said earlier at the time of listing.
As you can see, there are many critical things to consider as part of the property promotion process. Preparation is the key to a successful commercial real estate inspection and transaction.

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